Hamwe niterambere ryihuse ryikoranabuhanga rya enterineti, twinjiye muri enterineti +. Muri iki gihe, kwamamaza kumurongo byahindutse igice cyingenzi mubikorwa byo kwamamaza. Ku bakora ibicuruzwa bya valve byabashinwa, uburyo bwo gukora ibicuruzwa kumurongo, kunoza kumenyekanisha ibicuruzwa no kugurisha ibicuruzwa, byabaye ikibazo cyingenzi mugutezimbere imishinga. Iyi ngingo izaganira ku buryo bwo gukora marketing kumurongo mugihe cya interineti + uhereye kumpande zikurikira.
Ubwa mbere, wubake urubuga rwemewe kugirango werekane ishusho yikigo
Abakora ibicuruzwa byabashinwa igomba kubaka urubuga rwemewe rwo kwerekana ishusho yabo, ibicuruzwa na serivisi binyuze kuri enterineti. Urubuga rwemewe rugomba kugira ibyiciro bisobanutse neza, kumenyekanisha ibicuruzwa birambuye, kugisha inama kumurongo hamwe nindi mirimo, kugirango abakiriya bashobore kumva imishinga namakuru yibicuruzwa mumwanya umwe. Muri icyo gihe, urubuga rwemewe na rwo rugomba kugira uburambe bwiza bwabakoresha kugirango barusheho kunezeza abakiriya.
Icya kabiri, koresha imbuga nkoranyambaga kugirango wagure ibicuruzwa
Abakora ibicuruzwa byabashinwa barashobora gukoresha imbuga nkoranyambaga, nka wechat, Weibo, Douyin, nibindi, kugirango bamenyekanishe ibicuruzwa. Binyuze mu gusohora amakuru yibigo, amakuru yinganda, kumenyekanisha ibicuruzwa nandi makuru, kunoza uruhare rwikirango mumitima yabakiriya bagenewe. Byongeye kandi, birashoboka guhura nabakiriya ukoresheje imbuga nkoranyambaga, gusubiza ibibazo byabakiriya, no gukusanya ibitekerezo byabakiriya kugirango dukomeze kunoza ibicuruzwa na serivisi.
Icya gatatu, kora moteri yubushakashatsi kugirango utezimbere urubuga
Abakora ibicuruzwa byabashinwa barashobora kuzamura urutonde rwurubuga rwemewe mubisubizo bya moteri yubushakashatsi bakora umurimo wo gushakisha moteri ishakisha (SEO), bityo bikazamura imurikagurisha n’urubuga. SEO ikubiyemo ijambo ryibanze ryogutezimbere, gutezimbere ibirimo, kubaka amahuza, nibindi, binyuze muburyo bukomeza gutezimbere, urashobora kuzamura uburemere bwurubuga no kunoza amahirwe yabakiriya bagamije kubona ikigo.
Icya kane, koresha urubuga rwa e-ubucuruzi kugirango wagure imiyoboro yo kugurisha kumurongo
Abashoramari ba valve b'Abashinwa barashobora gukoresha urubuga rwa e-ubucuruzi, nka Alibaba, Jingdong, nibindi, kugirango bagurishe kumurongo. Binyuze mu gushiraho ububiko bwibendera kumurongo wa e-ubucuruzi, kwerekana amakuru yibicuruzwa, ibiciro nandi makuru, kugirango abakiriya babone uburambe bwo kugura kumurongo. Muri icyo gihe, imikorere yisesengura ryamakuru yatanzwe na e-ubucuruzi irashobora kandi kumva ibyo abakiriya bakeneye hamwe n imyitwarire yo kugura, kandi igahora itezimbere ibicuruzwa na serivisi.
5. Kora ibicuruzwa byamamaza kugirango utezimbere abakiriya
Abakora ibicuruzwa mu Bushinwa barashobora gukora ibicuruzwa byamamaza, binyuze mu gusohora ibintu bifite agaciro, kugirango bakurure kandi basome abakiriya bagenewe. Kwamamaza ibicuruzwa bishobora kubamo amakuru yamakuru, ingingo za tekiniki, isesengura ryinganda, kugabana imanza nubundi buryo bwo kunoza imenyekanisha ryabakiriya no kwizerana muri rwiyemezamirimo, bityo bigatuma abakiriya bakomera.
6. Shyira mubikorwa ibikorwa byo kwamamaza kumurongo kugirango ushishikarize abaguzi
Abakora ibicuruzwa byabashinwa barashobora gukurura abakiriya kugura binyuze mubikorwa byo kwamamaza kumurongo, nka coupons, kugura amatsinda, kugabanya igihe gito, nibindi. Ibikorwa byo kwamamaza kumurongo birashobora kunoza imikorere yibiciro byibicuruzwa, bigatera ibyifuzo byabakiriya, bityo bikongera ibicuruzwa.
Muri make, mugihe cya enterineti +, abakora ibicuruzwa bya valve mubushinwa bagomba gusobanukirwa byimazeyo kwamamaza kumurongo uyu muyoboro wingenzi wo kwamamaza, binyuze mugushiraho imbuga za interineti, gukoresha imbuga nkoranyambaga, gukoresha moteri ishakisha, gukoresha imiyoboro ya e-bucuruzi, kwamamaza ibicuruzwa no gushyira mubikorwa ibikorwa byamamaza kumurongo nubundi buryo bwo kunoza kumenyekanisha ibicuruzwa no kugurisha, kwinjiza imbaraga nshya mugutezimbere imishinga.
Igihe cyo kohereza: Kanama-23-2023
